HOW TO MAKE EVENTS CATALYSTS FOR SOCIAL CHANGE: REFLECTING ON A DECADE OF SPIRIT OF 2012’S WORK

Too many events promise social impact but fail to plan, measure, or deliver it in meaningful ways. In this episode, we explore what it truly takes to create lasting event legacies that go beyond short-term economic gains. The conversation focuses on shifting ownership to local communities, investing in outcomes that people genuinely care about, and rethinking how we define success. Rather than focusing solely on GDP boosts or tourist numbers, wellbeingshould sit at the heart of legacy planning. We discuss how smaller, community-led events can create profound social ripples when designed with inclusion and belonging in mind, and why better knowledge transfer is key to scaling what works nationally and globally. With the right data, collaboration, and intentional design, events can move from performative promises to delivering transformative, people-centred impacts that endure long after the crowds go home.

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