Raj De Datta joins Clint Betts on this episode of For Leaders for a conversation about understanding what your customers are seeking and delivering beyond their expectations. Companies are always on the hunt for authenticity and this requires reflection and inspection to discover exactly what to stand for as a brand. They talk about training AI to represent brands individually because AI doesn't know what to do automatically, likening it to training a new employee. Additionally, modern business demands creating the best customer experiences possible, so consumer data is an extremely effective tool that every leader should be optimizing. Raj talks about the underappreciated attributes of failure and celebrating overcoming difficulty just as much as we celebrate success. Tune in to learn more! "People agonize over the what. Like what do we stand for? What is the brand about? But more important is that you stand for something."

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