In this episode, we sit down with Sarah Boyd, the Co-CEO of The Digital Dept., to discuss her incredible journey from fashion PR to leading a top influencer marketing agency. Sarah shares her experiences, the evolution of her career, and the strategic acquisitions that shaped The Digital Dept. into what it is today.Timestamps:00:00 - Introduction00:15 - Sarah's career journey and becoming CEO00:59 - The formation of The Digital Dept.02:10 - Importance of social presence for CEOs and influencers05:01 - Types of influencers and pairing them with opportunities06:57 - What makes a great event and experience08:52 - Impact of AI on influencer marketing11:32 - A typical day in the life of Sarah14:25 - Maintaining company culture in a remote environment16:11 - Economic challenges and strategic shifts17:33 - The importance of giving and taking chances

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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