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CEO's Library: The 1% Bookshelf

CEO's Library - Master Your Message with Building a StoryBrand by Donald Miller

04 May 2025

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View the full transcript and accompanying visualizations at ceoslibrary.com. 💸 Are you pouring money into marketing campaigns that yield disappointing results? Do potential customers visit your website... only to leave confused? 🤔 It's a common frustration, draining resources and stalling growth. But what if the secret weapon used by the world's most successful brands was hiding in plain sight, rooted in thousands of years of human communication? In this episode, we dissect Donald Miller's game-changing book, *Building a StoryBrand*. Discover the powerful 7-part framework (SB7) that transforms confusing jargon into crystal-clear messaging your customers *actually* listen to. Learn the psychological triggers that make story the ultimate tool for engagement, why making your *customer* the hero 🦸‍♀️ skyrockets connection, and how to become the trusted guide they're desperately seeking. Walk away with actionable insights to instantly clarify your website, refine your pitch, and craft communication that doesn't just talk *at* customers, but invites them into a story they can't resist. Stop the confusion, stop wasting money, and start building a brand that truly resonates. Tune in now! 🚀✨

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