Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

📚Amazon Link: https://amzn.to/3YpjRx9 View the full transcript and accompanying visualizations at ceoslibrary.com 🚀 Ready to take your high-tech product to the next level? Join us as we dive into Geoffrey Moore's classic "Crossing the Chasm" and uncover the secrets to bridging the gap between early adopters and the lucrative mainstream market. You'll learn: • Why so many promising tech products fail to reach the mainstream • How to identify and dominate a niche beachhead market • Strategies for developing a "whole product" solution • Positioning tactics to stand out from the competition • The organizational changes required for mainstream success Whether you're a startup founder, product manager, or tech industry executive, this episode will equip you with a proven framework for achieving breakout success. Don't miss these game-changing insights that have guided tech giants for decades! 🎧💡

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