In this episode of Chain Reaction, host Michael Ostroumov sits down with Christopher Chilton, co-founder of Ram Tang Cello, to explore the fascinating intersection of entrepreneurship, logistics, and innovation in the UK beverage industry. From humble beginnings in a family-run bed and breakfast to launching a premium British take on limoncello, Christopher shares how he and his mother turned a passion project into a refined, market-ready product, one that blends Italian tradition with a tangy, modern twist.Their conversation dives deep into the challenges of scaling a craft beverage brand: navigating manufacturing partners, battling the oligopoly of major distributors, and mastering the delicate balance between data-driven insight and instinctive decision-making. Christopher also opens up about personal resilience, the power of kinesiology, and why emotional and physical awareness matter just as much as strategy in building a sustainable business.Guest BioChristopher Chilton is the co-founder of Ram Tang Cello, an independent British spirits brand bringing a fresh twist to the classic Italian limoncello. With a background rooted in entrepreneurship and creativity, Christopher combines an artisan’s attention to detail with a modern business mindset. His work emphasizes authenticity, craftsmanship, and balance whether in refining recipes, managing logistics, or exploring holistic wellbeing through kinesiology.Key TakeawaysEntrepreneurship requires balancing granular detail with big-picture strategy.The biggest logistical pitfall for small producers is over-ordering and storage costs.Building supplier relationships demands discernment and trust early on.The alcohol supply chain is dominated by a few large players, breaking in takes persistence and smart networking.Pricing and logistics are inseparable; delivery costs should be factored into product pricing.Owning the customer relationship (D2C) is vital for resilience in a volatile market.Data only becomes useful when organized and actionable, clarity beats quantity.Combining intuition with analytics leads to better business decisions.Technology should complement, not replace, human adaptability and creativity.Mental resilience is foundational for entrepreneurship; self-regulation is key.Kinesiology and mindfulness techniques can help manage stress and sustain focus.Sometimes, the best solution is simple: breathe, move, and step away from the desk. Chapters 00:00 Introduction – Welcome to Chain Reaction 00:30 The Origin Story of Ram Tang Cello 03:50 Managing the Details and Big Picture 06:10 Manufacturing Challenges and Learning by Doing 09:00 Logistics Lessons – Storage, Costs, and Flow 10:20 Breaking into the Drinks Industry’s “Oligopoly” 14:50 Competing with Industry Giants 17:00 The Power of Agility and Direct-to-Customer Strategies 18:30 Data Dungeons and the Importance of Readiness 24:00 Using Data to Drive Efficiency and Profitability 27:50 Technology as a Complementary Tool 31:40 Kinesiology, Resilience, and Entrepreneurial Balance 35:20 How to “Chill” Under Pressure 36:30 Closing Reflections and TakeawaysCraft spirits logistics has sharp edges: duty, storage conditions, packaging constraints, and unreliable lead times. This episode explores building an operation that can grow. FLOX angle: Need reliable providers and clearer coordination across warehousing + transport? Explore FLOX: https://www.flox.is/ Explore FLOX (Supply Chain & Logistics Orchestration): https://www.flox.is/#SupplyChain#Logistics#SupplyChainManagement#LogisticsOperations#SupplyChainStrategy#LogisticsTechnology#SupplyChainVisibility#LogisticsMarketplace#SupplyChainLeadership#FLOX

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