Multi-carrier is only “cheaper” when you control service, exceptions, and customer communication. This episode is about how to structure carrier strategy and governance.In this episode of Chain Reaction, host Michael Ostroumov sits down with Bobbie Ttooulis, Group Marketing Director at GFS, to explore how multi-carrier management is transforming modern delivery operations. Bobbie shares how her technology background unexpectedly led her into logistics, eventually shaping her eight-year journey at GFS. She breaks down how GFS helps SMEs simplify complex delivery operations through a unique combination of technology, expertise, and access to a broad multi-carrier ecosystem. Through real-world examples—from drinks brands shipping fragile goods to greeting-card businesses balancing multiple product velocities.The conversation also dives into the human side of logistics. Bobbie highlights why delivery is no longer just a logistics problem—it’s a customer loyalty challenge. She explains how GFS blends automation with expert guidance to maintain trust, especially during volatile periods like peak season. From forecasting and contingency planning to managing high-stakes final-mile performance, Bobbie details how multi-carrier strategies reduce risk and empower businesses with choice, resilience, and customer-centric outcomes.Guest Bio Bobbie Ttooulis Key Takeaways Multi-carrier management reduces operational risk and expands delivery options.GFS provides both technology and expert guidance to help businesses scale.Expertise remains irreplaceable; technology is an enabler, not a substitute.Customer loyalty hinges on delivery reliability and transparency.A “failed delivery” is often a communication failure, not a missed ETA.Multi-carrier setups prevent over-reliance on a single provider.Peak season success depends on forecasting, planning, and early capacity booking.Viral demand spikes require agile infrastructure and expert intervention.Combining technology with human support preserves trust in high-stakes moments.Logistics must evolve from operational thinking to true customer-centricity.Chapters00:00 Welcome and introduction 00:30 Bobbie’s path from tech to logistics 01:50 What GFS does and its market position 03:00 Technology’s role in multi-carrier delivery 04:30 How GFS consults SMEs on fragile and premium products 06:00 Solving operational challenges with multi-carrier design 08:20 Multi-velocity products and the need for varied carrier strategies 09:45 Why single-carrier setups create risk 11:00 Buying power, cost efficiency, and service diversity 12:40 Who GFS is best suited for 13:40 Balancing technology, expertise, and the role of AI 16:40 The need for human touch in customer-facing logistics 18:30 Delivery as a customer loyalty challenge 20:40 Visibility, communication, and customer expectations 22:20 Peak planning and capacity management 25:00 Forecasting volatility and viral spikes 28:10 The importance of contingency planning 29:30 GFS capabilities within a broader logistics ecosystem 33:00 Bobbie’s “magic wand” wish for the industry 34:40 Closing thoughts and thanksExplore FLOX (Supply Chain & Logistics Orchestration)If multi-carrier complexity is slowing you down, start with visibility and control#SupplyChain#Logistics#SupplyChainManagement#LogisticsOperations#SupplyChainStrategy#LogisticsTechnology#SupplyChainVisibility#LogisticsMarketplace#SupplyChainLeadership#FLOX

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