In this episode of Chain Reaction, host Michael Ostroumov from FLOX sits down with Oisin Hanrahan, founder and CEO of Keychain, to explore how AI is transforming CPG and FMCG supply chains. From private label growth and the decline of traditional big CPG advantages to the rise of third-party manufacturing and rapid product innovation, Oisin shares why the next decade will belong to brands that move faster, design smarter, and simplify complexity. The conversation dives deep into how AI-powered data and decision-making are reshaping how products are designed, sourced, and brought to shelf.Guest Bio Chapters00:00 Introduction to Chain Reaction01:00 Entrepreneurship and formal education05:00 Why Keychain was built08:30 Categories and global expansion11:40 Enterprise vs startup brands15:40 The private label and Aldi effect21:15 Are big CPG brands under threat?27:00 Why brands don’t own factories anymore30:15 How AI powers Keychain34:00 One problem holding supply chains backChain Reaction is brought to you by FLOX – The marketplace for connecting businesses with logistics providers. Visit flox.is for additional content.Need flexible partners for storage and distribution as you scale? Explore the marketplace#SupplyChain#Logistics#SupplyChainManagement#LogisticsOperations#SupplyChainStrategy#LogisticsTechnology#SupplyChainVisibility#LogisticsMarketplace#SupplyChainLeadership#FLOX

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