Join Vistage Master Chair Tom Cuthbert in this episode of the ChairLife podcast. Tom narrates unique brand stories for Chairs in Part 3 of the branding series, focusing on articulating attributes and leveraging touchpoints. He also shares longevity insights from Jessica Pierce to sustain practice vitality. Show Notes Introduction: Tom welcomes listeners and outlines Part 3 on branding narration and longevity insights. Narrating Your Unique Brand Story: Tom discusses articulating brand attributes and leveraging touchpoints like websites and introductions. Personal Brand Examples: Examines Beyonce's empowered, creative, authentic brand extended beyond music. Tom’s Tips & Tricks: Longevity Insights from Jessica Pierce: Tom shares Jessica Pierce's insights on longevity for Chairs. Conclusion: Reflect on brand narration and apply longevity strategies to enhance practice. Tom’s Tips & Tricks: Longevity Insights from Jessica Pierce Tom highlights Jessica Pierce's longevity advice for sustained Chair success. Focus on Wellness: Prioritize rest and recovery to maintain energy. Build Resilience: Develop mental and physical habits for long-term impact. Model Self-Care: Demonstrate balance to inspire members. Action: Schedule intentional breaks and adopt daily wellness routines. Resources www.tomcuthbert.com www.chairlifepodcast.com https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329 https://www.amazon.com/dp/B0CJFZDLG9 www.tomcuthbert.com/branding ScaleUp: Unforgettable Brand = Unbelievable Referrals https://www.longevityarchitects.com/ www.tomcuthbert.com/sleep www.tomcuthbert.com/longevity https://instituteforfunctionalhealth.com/ https://docs.google.com/document/d/15yCD9Kp2ezIE6dRik5EnW0XOua7iavfSj0WJwFFF8Nw/edit?usp=sharing

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