Get ready for an insightful conversation with entrepreneur and former bull rider Nic Lica! In this episode of the Champion Living Podcast, Nic discusses his innovative creation, the Licabell—a game-changing safety product designed to protect bullfighters, stock contractors, and spectators. Nic shares the highs and lows of entrepreneurship, the importance of perseverance, and the impact of honesty and vulnerability on success. 🎙️ What You'll Get from This Episode: -The story behind the invention of the Likeabell and its benefits -Nic's transition from working at Beastmaster to starting his own company -The challenges and rewards of taking risks and betting on yourself -The reality of the grind and the importance of sharing the authentic journey - Insights into the PBR and PRCA judging systems, and how Nic is making an impact 👉 If you're passionate about rodeo innovation, entrepreneurship, and inspiring stories of grit, this episode is for you! 🔔 Hit that subscribe button and join the Champion Living community for more exclusive interviews, inspiring stories, and insights from the best in rodeo and beyond! #RodeoSafety #Likeabell #NicLica #ChampionLivingPodcast #PBR #PRCA #Entrepreneurship #RodeoInnovation#grit Show Notes: 03:28 Podcasting Journey and Challenges 05:14 Entrepreneurial Struggles and Uber Eats 13:48 Judging in PBR: Insights and Experiences 24:24 Innovations in Bull Riding Safety 27:44 A Tough Decision: Leaving Beastmaster 29:27 The Impact of the New Product 32:13 The Purpose and Evolution of Bull Bells 35:39 Challenges and Costs of Manufacturing 41:28 Support and Feedback from the Community 50:09 Exploring New Opportunities 52:33 Final Thoughts and Future Plans Learn More: Nic Lica https://www.instagram.com/licabrand_official/ https://licabrand.com/ Get a free fitness consult HERE: https://championlivingfitness.com/pages/athlete-form-sign-up We'd like to give a huge thanks to our partners! These folks believe in our mission to make rodeo a better place for everyone, please show them your support: Beastmaster Rodeo Gear Visit: https://beastmasterrodeo.com/?rfsn=7833357.e68191 Discount Code: championliving24 HOOEY caps, shirts, jeans and more: https://getyourhooey.com/?platform=grin&link_id=1393041&token=iAPfHJOC50rnzOonDjd6bbklg33ffAEQ&contact_id=fc9076d1-df17-439e-8fcf-386bacf6aa7d&attribution_window=45 code: CHAMPIONLIVING Rodeo Now App Instagram: @rodeonowapp Apple App Store Google Play Store Colorado Craft Beef https://coloradocraftbeef.com Code: Championliving PWR PRO CBD https://pwrpro.com Discount Code: Championliving Frost Legacy Bull Riding Schools https://frostlegacybullridingschool.com/td-performance-6833?am_id=doug588 Home Gym Equipment from GetRx'd https://www.getrxd.com/#a_aid=champi ...

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