In this episode of The Champion Living Podcast, we sit down with Chancey Williams and Wade Sankey for a conversation that's equal parts fun, honest, and deeply rooted in western culture. These two grew up together, took different paths — one into music, one into stock contracting — and both went on to leave a real mark on the rodeo world. We talk about where they came from, how growing up together shaped their mindset, and what it takes to build something that lasts in an industry that doesn't hand anything out. This episode covers the realities behind the scenes — the grind, the business side, the responsibility that comes with success, and the importance of staying true to who you are as the sport and the world around it continue to change. Plenty of laughs, plenty of stories, and a lot of perspective from two guys who've lived it. In this episode, we cover: Growing up together and choosing different paths Music, rodeo, and the culture that connects them The business side of western industries Longevity, legacy, and staying relevant Advice for young people coming up in rodeo and western culture. Listen to the full episode of The Champion Living Podcast on YouTube, Spotify, or Apple Podcasts. Download the Rodeo Now App for real-time rodeo news and updates. Powered by Hooey — built for the western way of life.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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