Blessing Abeng is a leading Brands and Communications Director in Africa helping brands discover their unique identity so they can tell better stories. She is the co-founder of Ingressive for Good , an ed-tech nonprofit increasing the earning power of African youth through tech. She was also the former CMO and co-founder of Disha, a tech startup acquired by an African Unicorn (Flutterwave). As a thought leader in her field, she nurtures a community of over 50,000 creators curious about branding, communications, and tech.On the episode, we take a trip through Blessing’s inspiring tale of digressing from her initial aspiration of becoming a medical Doctor, to finding her passion and purpose in the field of branding and marketing. She credits the discovery of her passion to several factors; a level of dissatisfaction, a quest for excellence, an insatiable curiosity, and a supportive community that nudged her in the right direction.Blessing sheds light on the rich wealth of stories which African startups have, and how they are unable to articulate them to their audiences as a result of their sizes and their access to the needed resources. In response to this, she has made it her life’s goal to bridging this gap and becoming the conduit through which the authentic stories of African startups reach the people who need to hear them.We go on to engage her insights on branding, which she describes as a realization of the personality of a business, company, or human being. Blessing views branding as a journey from a perceived brand to an intended brand through intentionally curating a unique identity, employing clear and consistent communication, and building credibility in the eyes of your audience.Blessing talks about writing ‘the 9 Ps of Branding’, her free eBook wh ich serves as both an instructive and a foundational tool for branding. Her book, she says, “opens up your mind to the understanding of branding and shows you the 9 important elements of creating a great brand.”We finally touch on Blessing’s work with Ingressive for Good as the Director of Communications. She discusses the impact of Ingressive for Good through providing technological skills to individuals and creating a community that supports and spurs one another to achieve the most satisfaction from their careers. She shares the vision of the community for creating more opportunities for junior-level employees and shares her appreciation for the beneficiaries of the community who have gone on to show support to the community.Connect with Blessing AbengOn all Social media platforms: @blessingabeng_On LinkedIn: Blessing Abeng Hosted on Acast. See acast.com/privacy for more information.

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