In this episode of the Changing the Business of Golf Podcast, host Gary Firkins is joined by Beth Guertal, Ph.D, Project Director of the Sustainable Intensification Innovation Lab (SIIL) at Kansas State University. From growing up on her childhood family farm to becoming one of the leading researchers in the turfgrass field with more than three decades of expertise, Beth reveals the ways in which golf course businesses can demonstrate their true value to the environment and reshape the perception of the sport’s sustainability. In this insightful conversation, Gary and Beth explore… - How golf courses can position themselves as value-added ecosystems - The importance of continuous professional development for industry professionals - Communicating golf’s true environmental sustainability story. ___ Welcome to Changing the Business of Golf by Syngenta, your go-to source for expert insights, innovative solutions, and sustainable practices in the turf management and landscape industries. To discover new insights and hear inspirational stories from those making a difference in the golf industry, visit http://www.syngentagolf.com ___ Comment, engage and share your views with us via social media: X - https://x.com/Syngenta_Turf LinkedIn - https://www.linkedin.com/showcase/syngenta-turf-landscape

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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