Welcome to the Changing the Business of Golf podcast from Syngenta Golf. Each episode, we speak to industry leaders, sustainability experts and superintendents to identify three actionable changes to shape golf’s future. In this episode, we’re joined by Mike O’Keeffe, Program Manager at the Ohio State University International Intern Program (TOP). Mike shares insights from his decades of experience connecting turf professionals around the world, including the story behind OSU’s long-standing partnership with Syngenta and the success stories that have come from it. In a conversation with host Gary Firkins, Mike outlines his three changes for the future of the turf industry: - Bring more young people into the industry - tackling the labour crisis through education, inspiration and better storytelling. - Give your turf team education and experience - how investing in people builds stronger teams and reputations. - Embrace next-generation technology - why adapting to rapid innovation is key to golf’s ongoing success. Watch now to discover how your golf course business can help the next generation shape the future of the golf industry. ___ Timestamps: 00:00 Introduction 05:42 Change #1: Bring more young people into the industry 14:30 Change #2: Give your turf team education and experience 21:33 Change #3: Embrace next generation technology ___ Welcome to Changing the Business of Golf by Syngenta, your go-to source for expert insights, innovative solutions, and sustainable practices in the turf management and landscape industries. To discover new insights and hear inspirational stories from those making a difference in the golf industry, visit http://www.syngentagolf.com ___ Comment, engage and share your views with us via social media: X - https://x.com/Syngenta_Turf LinkedIn - https://www.linkedin.com/showcase/syngenta-turf-landscape

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