This week on Channel Chat, Marc Sumner is joined by James Worrall, VP of International Channel at Druva. From selling door-to-door in Bolton to leading international channel strategy for one of the industry's leading cyber resilience companies, James shares the lessons that have shaped his approach to leadership, partnerships and channel growth. Marc and James discuss what partners really want from vendors, why simplicity matters more than ever, how to spot the signs of a healthy channel programme, and why cyber resilience and AI will define the next generation of solution providers. If you're a channel leader, vendor, distributor, MSP or partner looking to build stronger relationships and drive sustainable growth, this episode is packed with practical insights and straight-talking advice.

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