From Top Shelf to Legacy: The story of Fiyori Vodka

From Top Shelf to Legacy: The story of Fiyori VodkaClarence Darkwa, founder of Fiyori Vodka & Johnnie Robinson, join the Charge Forward Podcast to share the incredible story of launching a premium vodka brand rooted in integrity, innovation, and intention.Fiyori isn’t just another bottle on the shelf—it’s redefining what luxury tastes like. With a clean finish, no harsh ethanol bite, and a 97-point score at international spirits competitions, this ultra-premium vodka is winning over both connoisseurs and casual drinkers. How clean is it? Clarence tested it himself:“I drank the whole bottle… and woke up at 8 a.m. feeling fine.”In this powerful episode, we unpack:🧬 The science behind Fiyori’s crystal-clean taste 🏆 How it became a gold medal-winning vodka with a loyal fanbase 🧠 Why 90 seconds of consumer behavior shaped the entire brand identity 🤝 The power of relationships in a self-funded spirits startup ⚙️ Behind-the-scenes of partnering with Pronghorn (Diageo) to scale as a minority-owned brand 🍸 What’s next: Espresso martini RTDs and nationwide expansionClarence and Johnnie Robinson are on a mission—and it shows. Whether you’re a spirits enthusiast, brand builder, or entrepreneur navigating a competitive space, this conversation is a masterclass in resilience, reputation, and real results.“He was good to me.” That’s how Clarence wants to be remembered—and after this episode, you’ll understand why.👇 Connect with Fiyori Vodka:🌐 Website: https://www.fiyorivodka.com 📘 Facebook: facebook.com/fiyorivodka 📸 Instagram: instagram.com/fiyorivodka🎧 Subscribe & Follow the Charge Forward Podcast:🌐 Podcast Home 📘 Facebook: @ChargeForwardPodcast 📱 TikTok: @chargeforwardpodcast 📱 Instagram: @chargeforwardpodcast 🐦 X (Twitter): @ChargeForwardX 🎥 YouTube: Charge Forward Podcast Channel🗓️ New episodes drop every Thursday — Tune in, subscribe, and leave a review!🙌 Special Thanks to Our Sponsors:💳 Charge Forward Solutions – Merchant Services 📈 Sense Development – Executive & Data Strategy 🔍 Sense-Leads.com – Wholesale Lead Services 🎥 HitLab Studios – Podcast Studio 🌟 Rosemary Salazar – Virtual Assistant Services

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