Technology is reshaping many dimensions of sport — from the way athletes train, recover and perform, team strategy and tactics, to how fans bond with their team. The real transformation lies in the convergence of data and human expertise: turning vast streams of data and information into actionable insight as a tool to improving the on field success of a sporting organisation. As investment accelerates and AI moves from experimentation to execution, those who harness technology responsibly — while navigating its legal, ethical and governance challenges — will be well placed to integrate the use of data into their sporting strategy. Anna Sowerby, Associate in the Commercial team at Charles Russell Speechlys, sat down with Andrew Kitchen, deputy General Counsel of Hudl, to discuss the evolution of technology’s involvement in sport and the ever increasing impact it is having, particularly around performance of athletes and teams.

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