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Chasing The Insights

EP689 - N. Chloé Nwangwu on the 5 stages of Visibility

14 Feb 2025

Description

In this episode of Chasing the Insights, I talk to author and associate minister N. Chloé Nwangwu.  Chloé talks to us about the 5 stages of Visibilty. Known as the Brand Scientist, N. Chloé Nwangwu is the director of NobiWorks, a brand visibility consultancy rooted in behavioral science. She unabashedly believes brands and visibility strategies not built with power dynamics and biases in mind should consider disappearing from this plane of existence. That's the Thanos snap treatment for the nerds out there. NobiWorks equips underrecognized brands with visibility strategies and systems scientifically formulated to help them neutralize visibility biases while commanding — and keeping— attention in an increasingly crowded marketplace. Everything you do to be better seen, heard and understood should work. Full stop. And it is her personal mission to make that so. Most recently, she advised the first refugee delegation to the UN

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