EP706 - Lori Turner-Wilson on the 12 battles in mindset that every CEO and senior marketing leader must overcome

In this episode of Chasing the Insights, I talk to marketing expert Lori Turner-Wilson.  Lori  talks to us about the 12 battles in mindset that every CEO and senior marketing leader must overcome. Lori Turner-Wilson isn't just at the helm of RedRover Sales & Marketing Strategy as its CEO and co-founder; she's a trailblazer reshaping the marketing field. With a storied career spanning over three decades, Lori has been pivotal in crafting marketing strategies that yield measurable and substantial results. Her leadership has propelled RedRover to a distinguished position as one of just two full-service B2B marketing firms in the US with the courage to offer a true ROI guarantee to its clients, earning the firm the moniker: "The Results-Guaranteed Agency." Lori's seminal work—her latest international best-selling book, The B2B Marketing Revolution™: A Battle Plan for Guaranteed Outcomes—encapsulates her philosophy and the revolutionary approach that has disrupted conventional marketing wisdom. Since founding RedRover in 2006, she has dedicated herself to refining a methodology that leverages in-depth market research to forge marketing strategies that are not only effective and efficient but also ensure predictable outcomes. This methodology, known as the 12 Battles™ Framework, has been the cornerstone for countless companies, providing them with a powerful arsenal for success. Lori is driven by a profound commitment to bolstering mid-market companies, equipping them to compete effectively with much larger enterprises.

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