Checking In by Hotel Owner
Peter Zielke on how rethinking hostels has helped fuel Safestay's record growth
15 Aug 2025
In this episode we speak to Peter Zielke, COO of Safestay. He spoke about the drivers behind Safestay’s record full-year performance, including how Safestay has grown its ancillary revenues across the group, how and why today’s hostel guests are more diverse than ever before, and how the hostel industry is breaking down misconceptions and adapting to the modern traveller. This episode is sponsored by Howden, the global insurance broker and proud official front-of-jersey sponsor of The British & Irish Lions. As the Lions head out on tour, you’ll be seeing plenty of the Howden name, so what does that mean for your hospitality business? Whether you’re running a small country bed & breakfast, or overseeing an expanding chain, you and your guests are covered with Howden. There are 101 reasons why Howden’s great for hotels. From tailored policies to true peace of mind, Howden is here to back your business every step of the way. https://www.howdengroup.com/uk-en/sector/hospitality/hotels-and-guests-houses
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