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Chew the Fat

How To Disrupt a $30B Industry With Toilet Paper! $18M Donated Without Sacrificing Profit! Who Gives A Crap Founder, Simon Griffiths

24 Mar 2025

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Can an 8-figure business be built from a bathroom joke? And what if $18 million was donated off the back of it?Simon Griffiths is the co-founder of Who Gives a Crap, the wildly successful toilet paper company that uses half its profits to build toilets and fund clean water projects around the world.From a lightning in a bottle idea in his bathroom to a business that's donated over $18 million, Simon built a global brand by doing everything differently… bold packaging, laugh-out-loud copy, and a mission people actually care about.In this conversation, Simon reveals the moment he knew impact was more powerful than profit, why self-doubt never goes away (even after success), and how purpose-driven businesses can outperform everyone - if they get it right from day one.Follow my journey:Website: www.eatwithpurpose.net Instagram: ⁠frankgreeff_ ⁠Youtube: ⁠@Frankgreeff

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