Today’s guest, Jim Kalbach, Chief Evangelist at MURAL, joins Ethan Beute and shares the 4 C’s of evangelism which are: Company, Culture, Customers, and Community. Jim defines what each C means and how they relate to one another and to the role. Jim also discusses the idea that making better customers makes better customers, as well as the reason he doesn't have to say MURAL in order to evangelize on behalf of the company.Takeaways:When you are in an industry or market that is expanding, it’s in a company’s interest to grow that entire market. You want to expand the thinking around that space - not just around your brand or product specifically.When starting a business, you need to remember that making better customers makes better customers. You can’t ignore the customer’s situation and approach. That will lead to a bad business.The 4 c’s of evangelism are Company, Culture, Customers, and Community. Following these 4 C’s will help create maximum customer impact.“Company” stands for values, mission, vision for the future, interfaces with analysts, blog posts, and webinars - helping the marketing team, brand vision, and the base.“Culture” stands for internal during the onboarding sequence. Jim does a session with new team members and shares their stories (small group/cohort - also does one-on-ones).“Customers” stand for VIP events with accounts and direct customer contact.Lastly, “Community” stands for being involved in conferences, the work-forward community (an open-source community).Some advice for aspiring Chief Evangelists is to perfect your writing, speaking, and ability to express passion. Being an expert on these will make you a better public speaker and storyteller.Some advice for leaders is to investigate who stands out in your domain.Quote of the Show:“I see myself as a fire starter and the idea of a Chief Evangelist is to start the right fires that are gonna have the maximum impact.” (18:48)Links:Twitter: https://twitter.com/JimKalbachLinkedIn: https://www.linkedin.com/in/kalbach/Website: https://mural.co/ and https://www.jtbdtoolkit.com/Blog: https://experiencinginformation.com/Book: https://www.amazon.com/Jobs-Be-Done-Playbook-Organization/dp/1933820683 Ways to Tune In:YouTube: https://youtu.be/CqSC1W4q9lkPodpage: https://www.podpage.com/chief-evangelist-with-ethan-beute/Spotify: https://open.spotify.com/show/5tEPLXnkNSYAsjpwD3O69tAmazon Music: https://music.amazon.com/podcasts/a1ac6eea-f0ab-4546-a3ff-80b4f7a05fd9/chief-evangelist-with-ethan-beuteApple Podcasts: https://podcasts.apple.com/us/podcast/chief-evangelist-with-ethan-beute/id1652687400

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