009 Jo Zichterman (ZoomInfo) on Dealing in Belief and Scaling Impact as an Evangelist

Today’s guest is Jo Zichterman, Data Evangelist at ZoomInfo. Jo joins Ethan Beute and shares ways to scale the impact of evangelism by working internally and the value of the human face and voice in creating belief. He also shares his path through a high-growth company from customer service through account management to evangelist. He also shares his path through a high-growth company from customer service to account management to evangelist (and how he titled the role).  Learn about his approach to developing a thesis, advancing ideas, and impacting people at scale by interacting with all of your customer-facing team members. Listen in for his advice on discerning whether you’re dealing with an education gap or if there's something that needs to be addressed and fixed!Takeaways:You don’t need to convince anyone that data is useful. Good data has utility and value to help people and organizations but a lot of people don’t understand data’s utility or its limitations. This requires evangelism.It is always important to ask a lot of questions at your place of work. Get to know the processes your company goes through. This will help you figure out any mistakes your company runs into since you’ve gathered information.If your company does not have a lot of structure, ask how to justify your work and prove the value and contribution of your role. Set up a meeting with your business and talk about where you think your time is best spent and where there are areas where you need to pull in more people who fit those roles.In the workplace, you don't need to work as hard to convince people that the thing you have knowledge of (data, etc.) is useful to them. It's much more about them understanding how and when it's useful for themselves.When telling a customer about your product, tell them every detail about the who, what, why, how, and when before they search for something else. Being upfront and open about what your product is can be beneficial to keeping them as a client.Quote of the Show:“My job is to be the person people come to with questions, help them understand things, and help them make sense of the world.” (11:46)Related Links:Jo Zichterman on LinkedInZoomInfo.comWays to watch or listen to Jo on Chief Evangelist with Ethan Beute:YouTubeApple PodcastsSpotifyAmazon MusicChiefEvangelist.com

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