vol.041：China's Post-COVID Holiday Spending Shifts: Delivery, Family, and Experiences

This lengthy article, presented as volume 041 of the newsletter “Keywords for Deep Understanding of Chinese IT,” examines the significant shifts in holiday spending and behavior in China following the initial resolution of the COVID-19 pandemic. The text focuses on the October 1st National Day Golden Week, noting that despite high expectations, tourism recovered to only about 70% of previous levels, indicating persistent caution among the public. Key behavioral changes highlighted include a massive rise in family travel, a preference for private accommodations like homestays and RVs, and a trend toward lighter luggage due to the widespread adoption of instant delivery (to-home service) for necessities and souvenirs. Furthermore, for those who stayed home, there was a surge in family movie-going and the consumption of semi-prepared meals, suggesting a consumer preference for convenience and reduced physical movement where goods and services move to the person, rather than vice versa.

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