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How will Pokemon shape the trends of family travel?For Episode 20 of China Tourism Tuesday, Michael and Charl sit down to talk about the latest research in Chinese family travel, and the potential power of children's media to redirect travel trends. Travel brands across the world are increasingly faced with changing outbound Chinese travel dynamics, as travel spend flows increasingly to wealthy family units, more than young, freedom-seeking individuals. What does this mean for local travel economies, social media and strategy?
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