122 外企在华做营销，跨文化这关怎么过？

这是一档聚焦在华"灵活外籍人士"的深度访谈播客。它不仅分享他们如何跨越语言与文化障碍，在异国他乡打拼的真实故事，更重要的是，它为中国听众提供了一个直接向这些国际专家学习的窗口。本期嘉宾介绍阿尔乔姆·日达诺夫（Artem Zhdanov）创业者（Entrepreneur）：拥有个人数字营销机构，为外国企业进军中国数字营销领域提供咨询。营销专家（Marketing Guru）：精通视频广告、直播等营销形式，服务客户从小型汽修店到大型奢侈时尚品牌，覆盖全行业。中国影响力人物（China Influencer）：作为《China Flexpat Podcast》嘉宾，强调“很多人低估了内容的力量”，在中西方数字营销跨界领域具有广泛影响力。本集介绍00:00 Digital Marketing in China: Insights and OpportunitiesWhat value do big data and diverse channels bring?（大数据和多元渠道带来什么价值？）What makes the Chinese market unique and what opportunities exist for newcomers?（中国市场的独特性和新手机遇是什么？）What practical insights can be gained from experienced practitioners?（资深从业者有哪些实战洞见？）02:11 From Guangdong to Shanghai: A Journey in Digital Marketing and Cultural BrandingWhat was the career path leading to founding "La waii"?（创立"La waii"的职业路径是怎样的？）How did moving to Shanghai expand the business?（迁至上海如何拓展业务？）How did merging with a video studio enable comprehensive services?（与视频工作室合并如何实现全案服务？）03:38 Leveraging FlexPods for Unique Cross-Cultural Business SolutionsWhat is the "FlexPods" model?（"FlexPods"模式是什么？）How does this model provide market insights and video production?（该模式如何提供市场洞察和视频制作？）How does it effectively serve foreign companies and Chinese distributors?（如何有效服务外企和中分销商？）06:21 The Power of Video Advertising in China's Mainstream MediaHow do video platforms dominate China's internet?（视频平台如何主导中国互联网？）What industries leverage video advertising to reach over 90% of users?（哪些行业利用视频广告覆盖超90%用户？）What case study shows significant customer growth through video marketing?（哪个案例显示视频营销带来显著客户增长？）09:04 Preparation and Strategy for Entering China's Digital Marketing LandscapeWhat market research is necessary before collaboration?（合作前需要哪些市场调研？）What unique vertical platforms and tools exist in China?（中国有哪些独特垂直平台和工具？）How can companies develop clear strategies and avoid trial-and-error?（企业如何制定明确战略并避免试错？）11:47 Navigating China's Digital Landscape: From Websites to WeChat and VideoWhy have traditional websites and email become ineffective?（为什么传统网站和电子邮件已失效？）What platforms now dominate as primary digital tools?（哪些平台成为主要数字工具？）13:34 Building a Personal Brand in China: Using Digital Marketing to Boost Career DevelopmentHow can foreign professionals build personal brands in China?（外籍专业人士如何在中国打造个人品牌？）How does creating subtitled content attract Chinese audiences?（创作带字幕内容如何吸引中国受众？）How does this increase career opportunities and clients?（这如何增加职业机会和客户？）15:09 Simplifying Chinese Culture: A Journey Through Merchandise and MediaHow does cultural merchandise make Chinese culture more accessible?（文化文创如何使中国文化更易理解？）How does leveraging social media attract a global audience?（如何利用社交媒体吸引全球观众？）How does this content educate and demystify Chinese culture?（这些内容如何教育和揭开中国文化神秘面纱？）17:28 Utilizing Cultural Proximity to Foster Global EngagementWhat historical and cultural connections exist between Russia and China?（俄中之间有哪些历史文化联系？）How does content quality transcend language barriers?（内容质量如何跨越语言障碍？）What strategies educate foreign colleagues abroad?（有哪些策略教育境外外国同事？）18:20 The Importance of Face-to-Face Engagement for Cross-Cultural Business UnderstandingWhy is bringing managers to China crucial for cultural understanding?（为什么将管理人员带到中国对文化理解至关重要？）How does this interaction reveal cultural nuances beyond virtual meetings?（这种互动如何揭示虚拟会议之外的文化细节？）Why is direct cultural exposure valuable for business connections?（为什么直接文化接触对商业联系有价值？）19:47 Exploring Live Streaming as a Sales Strategy: Insights from China and the WestWhat role does live streaming play in Chinese e-commerce?（直播在中国电子商务中扮演什么角色？）How does this differ from Western entertainment-driven content?（这与西方娱乐驱动内容有何不同？）What key industries utilize it, and what challenges exist in the UK and US?（哪些关键行业在利用它？英美市场有哪些挑战？）22:34 Live Streaming as a Marketing Channel for China's DTC BrandsWhy is live streaming effective for China's DTC brands?（为什么直播对中国DTC品牌有效？）How does it provide instant customer feedback for research?（它如何为研究提供即时客户反馈？）How do manufacturers use factory/showroom live streams?（制造商如何利用工厂/展厅直播？）23:08 Digital Marketing Trends: Video, Live Streaming, Influencer Marketing, and Health-Conscious Consumer BehaviorWhat enduring trends include video and influencer marketing?（哪些持久趋势包括视频和达人营销？）How have post-pandemic shifts impacted Chinese consumer behavior?（疫情后变化如何影响中国消费者行为？）25:25 Pride in Global Business Growth During Personal JourneyWhat challenges were overcome to establish a global presence?（为建立全球业务克服了哪些挑战？）What concerns exist regarding leaving China?（对离开中国有哪些担忧？）26:12 Embracing Challenges and Global AspirationsHow has resilience in crises been viewed as a challenge?（如何将危机中的韧性视为挑战？）What global lifestyle goals are expressed, and how will connections be maintained?（表达了哪些全球生活目标？如何保持联系？）27:35 Leveraging Content, doesStorytelling, and Personal Branding to Create Global OpportunitiesWhat power do content, storytelling, and personal branding have?（内容、故事和个人品牌有哪些力量？）How is sharing insights encouraged in the community?（如何鼓励社区内分享见解？）Follow and connect with Artem on Social Media:WeChat: chinartemEmail: [email protected]: https://outlandishchina.comInstagram: chinartemLinkedIn:  https://www.linkedin.com/in/chinartem/Media Outlet (Russian): Ekd.meLaowaiMe Instagram: https://instagram.com/laowaimeWhether you're an exdoespat living in China or a local Chinese friend eager to connect, we welcome you to join our Flexpat community! Swap stories, share tips, and join our offline events. Let's grow together!Contact Francis (Wechat: Flexpat2020)

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