135 Radically Relevant China Marketing for Brand Success in China

Title: Radically Relevant China Marketing for Brand Success in China. Quote: "China is fast moving and complicated. Combine context, content and channels to succeed.”Mike GoldenFounder and CEOChina Marketing Expert20 years China experienceShownotes start here:Learn from a real Marketing expert with 25 years experience in and with Japan and China.• Current B2C marketing environment in China• Market entry for international brands• Market barriers for international brands• About Chinese upcoming brands• Chinese brands going international• Job opportunities for flexpats both in China and in other countries• Lifestyle advice for flexpatsMike Golden is the founder and CEO of a marketing communications agency in Shanghai, with over 20 years of experience in China. He has also spent time in Japan and Thailand. He works with multinational brands to succeed in China through the methodology of “radically relevant China marketing.” He graduated from Cornell University and holds an MBA from the University of California, Berkeley. In his spare time he plays a variety of musical instruments, hangs out with his family, pet corgi and cat. Mike Golden / [email protected]____Please also tune in to episodes122 Social Media Branding123 Branding professor at university103 German Beer Branding 98 Coffee Branding39, 84 Market entry, branding for international brandsContact Francis (Wechat: Flexpat2020) if you want to join our Flexpat wechat community.

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