As baijiu consumption cools down, young people are placing greater emphasis on health and more relaxed ways of drinking.年轻人为什么不喝白酒 - Why Young People Don't Drink Baijiu [HSK 5]Download the app here:Chinese Short Dialogue | App StoreChinese Short Dialogue | Google PlayAvailable in 8 languages on the app:Chinese Listening | 중국어 리스닝 | 中国語リスニング | Аудирование по китайскому языку | Nghe tiếng Trung | Mendengarkan bahasa Mandarin | Escucha en chino | การฟังภาษาจีน | Chinesisches Hören | Écoute du chinois | Ascolto cinese | Audição em chinês | चीनी सुनना | الاستماع إلى اللغة الصينية《English Translation》赵强: Lao Huang, have you noticed that when we eat with younger colleagues these days, you barely see baijiu on the table?黄刚: That's true. The news says many young people aren't against drinking itself, they just don't accept the culture of being pressured to drink.赵强: It's the same at our company. For project celebrations, craft beer and fruit wine are more popular. Everyone feels more relaxed, and efficiency is actually higher.黄刚: Baijiu used to be too tightly tied to social obligations and networking. For young people who value equality and health, that's too much pressure.赵强: So I understand why liquor companies are pushing low-alcohol products or co-branding with milk tea, but gimmicks alone won't keep people.黄刚: Right. The key is the scenario. Drinking should be a lifestyle choice, not a task.赵强: From a market perspective, whoever truly understands young people's daily lives will have a future.黄刚: This is also a microcosm of social change: when consumption patterns change, culture has to change with them.

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related