Growing your business from local bike shop to a huge UK online bike retailer. Chiro London advocate Ian Whittingham shares his story

Send us a textIan Whittingham co-founder of Sigma Sports - we talk bike business, bike racing and backs. What a story to go from doing bike mail orders in your bedroom to 29 years later being a massive online retailer and he talks us through the whole journey. We then cover bike racing, his IG Sigma team followed by Nuun Sigma Sports team and brief explanation of how Wiggo ended up on a Sigma Sports bike in the early days. Finally he was kind enough to declare chiro as a great tool for keeping his back healthy, esp as he doesn't get to cycle as much as he'd like. Enjoy. Instagram @chirolondonpod

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