Choice Hacking: The Marketing Psychology Podcast

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This is THE podcast for marketers, product designers, business owners, consultants, and coaches who want to sell smarter using the power of buyer psychology and...

Business 123 recordings 2020 → today Every two weeks updated Jun 4
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The Rise & Fall of Borders | The UNTOLD Psychological Story Behind Its Decline 17 min · contributed by Lukas · Jun 4
Why Smart NFL Teams Make TERRIBLE Draft Decisions - And Lose $400M+ A Year Doing It contributed by Lukas · Apr 23
What Happened to Windows Phone? The UNTOLD Psychological Story Behind Microsoft's Biggest Failure contributed by Lukas · Apr 14
Social Proof, Revealed: The Real Reason This Marketing Psychology Principle Makes Buyers Trust & Buy From You - And Why Using It the Wrong Way Can Kill Your Brand contributed by Lukas · Apr 9
Why Everyone Hates SHEIN But Can't Stop Buying contributed by Lukas · Apr 2
What Happened to Sora? The UNTOLD Psychological Story Behind the Failure of OpenAI's Sora Video contributed by Lukas · Mar 27
The Hidden Psychology Saving CHIPOTLE’S Business Model (Even as Fast Food Prices Are Going Up) contributed by Lukas · Mar 23
The Psychology Behind Liquid Death's Astonishing Growth | How to take on the big boys when you're a small (but mighty) brand contributed by Lukas · Feb 20
How Luxury Brands Use Psychology Against You (Hermes, Porsche, Ferrari, Rolex) | How to make people crave your products contributed by Lukas · Feb 15
The $1B Psychology Behind Duolingo & Its Unhinged Mascot | How to make your product a habit, so buyers keep contributed by Lukas · Feb 6
How Zara Used Psychology to Make $38B with Mass Market Fashion | How to get attention, drive sales, and avoid the Wallpaper Effect contributed by Lukas · Jan 30
The Rise & Fall of Toys R Us | The Psychology Behind Its Failure contributed by Lukas · Jan 22
Loss Aversion: How to ethically drive action, urgency, and sales with buyer psychology contributed by Lukas · Jan 15
Greatest Hits: How Psychology Saved Apple | Why this principle is so powerful, to brands of all sizes contributed by Lukas · Jan 5
Greatest Hits: How Psychology Built Febreze Into a $1B Brand contributed by Lukas · Jan 2
Greatest Hits: The Pratfall Effect: What happens when brands make big, public mistakes contributed by Lukas · Dec 31, 2025
Greatest Hits: Why Hermes, Porsche, Ferrari, and Rolex Hold Their Products Hostage contributed by Lukas · Dec 29, 2025
Greatest Hits: How Psychology Saved Dominos Pizza | How to survive when your customers hate you contributed by Lukas · Dec 26, 2025
Greatest Hits: How Jo Malone (a tiny perfume company) used psychology to take over the world contributed by Lukas · Dec 24, 2025
Greatest Hits: How Coffee (and a Bit of Psychology) Saved McDonald's contributed by Lukas · Dec 22, 2025
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This is THE podcast for marketers, product designers, business owners, consultants, and coaches who want to sell smarter using the power of buyer psychology and behavioral science. If you're tired of chasing algorithms, trends, and tactics that fizzle and want a deeper understanding of why people buy, Choice Hacking will help you build a business rooted in what makes *your* buyers tick. Host...

Jennifer Clinehens choicehacking.com/podcast RSS Apple