Choice Hacking: The Marketing Psychology Podcast

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This is THE podcast for marketers, product designers, business owners, consultants, and coaches who want to sell smarter using the power of buyer psychology and...

Business 123 recordings 2020 → today Every two weeks updated Jun 4
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Greatest Hits: The Psychology Behind the Rise of Liquid Death contributed by Lukas · Dec 19, 2025
Greatest Hits: The Psychology Behind SPOTIFY'S Success contributed by Lukas · Dec 17, 2025
Greatest Hits: How COURSERA made education (ethically) addictive contributed by Lukas · Dec 15, 2025
How Walmart Used Psychology to Become the World's Biggest Company | How to grab attention, drive sales, and build trust contributed by Lukas · Oct 21, 2025
The Psychological Traps That Killed Blockbuster Video | Lessons on how to build, grow, and innovate your business contributed by Lukas · Oct 14, 2025
How Apple, Amazon, and Patagonia Used the Halo Effect to Build Billion Dollar Brands contributed by Lukas · Oct 7, 2025
The psychological power of Starbucks' Pumpkin Spice Latte | How to create cult products no matter your industry or size contributed by Lukas · Sep 30, 2025
Why Slate Trucks is Attracting Investors like Jeff Bezos with the Power of Buyer Psychology | How to create attention-getting products with built-in audiences contributed by Lukas · Sep 23, 2025
How Apple's iPhone Used Psychology to Conquer the Smartphone Market | How to create and launch a status brand contributed by Lukas · Sep 16, 2025
The Choice Overload Effect: When too many options is a bad thing | How to attract more buyers by streamlining your offers contributed by Lukas · Sep 9, 2025
How one simple psychology principle transformed this product from low class to luxury (and a $41B market) | How to create meaningful products and marketing messages contributed by Lukas · Sep 2, 2025
How Coca-Cola used psychology to become the world's most memorable brand | How to win the battle for your buyer’s mind contributed by Lukas · Mar 11, 2025
Greatest Hits: The psychology of Starbucks Rewards contributed by Lukas · Feb 25, 2025
The Pratfall Effect: What happens when brands make big, public mistakes (2025) contributed by Lukas · Feb 18, 2025
How Psychology Built Febreze Into a $1B Brand contributed by Lukas · Feb 11, 2025
The Psychological Power of "Ugly" Design contributed by Lukas · Feb 4, 2025
How Psychology Saved Apple contributed by Lukas · Jan 28, 2025
Welcome to Season 7 contributed by Lukas · Jan 16, 2025
Greatest Hits: How Mini (and BMW) used psychology to become a cult classic contributed by Lukas · Jan 7, 2025
Greatest Hits: The UNTOLD story of why Kmart failed contributed by Lukas · Dec 31, 2024
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This is THE podcast for marketers, product designers, business owners, consultants, and coaches who want to sell smarter using the power of buyer psychology and behavioral science. If you're tired of chasing algorithms, trends, and tactics that fizzle and want a deeper understanding of why people buy, Choice Hacking will help you build a business rooted in what makes *your* buyers tick. Host...

Jennifer Clinehens choicehacking.com/podcast RSS Apple