Choice Hacking: The Marketing Psychology Podcast

podcast

This is THE podcast for marketers, product designers, business owners, consultants, and coaches who want to sell smarter using the power of buyer psychology and...

Business 123 recordings 2020 → today Every two weeks updated Jun 4
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The psychology behind the failure of JC Penny contributed by Lukas · Sep 27, 2023
The psychology behind Tesla's rise (and how its marketing approach backfired spectacularly) contributed by Lukas · Sep 20, 2023
The Billion Dollar Marketing Genius Behind Grey Goose contributed by Lukas · Sep 13, 2023
How Red Bull Uses Psychology to Sell 15k Energy Drinks a Day contributed by Lukas · Sep 6, 2023
Greatest Hits: The Halo Effect: Why beautiful design is more powerful than a perfect product contributed by Lukas · Apr 13, 2023
Greatest Hits: How WALMART used psychology to become the world's biggest retailer contributed by Lukas · Apr 6, 2023
How Costco used psychology to become the world's 3rd largest retailer contributed by Lukas · Mar 16, 2023
Part Two: How Disney used psychology to become the happiest place on Earth contributed by Lukas · Mar 9, 2023
Part One: How Disney used psychology to become the happiest place on Earth contributed by Lukas · Mar 2, 2023
Greatest Hits: How IKEA used psychology to become the world's biggest furniture retailer contributed by Lukas · Feb 23, 2023
Idleness Aversion: Why we hate to wait (and what to do about it) contributed by Lukas · Feb 16, 2023
The Endowment Effect: Creating emotional bonds your customers don't want to break contributed by Lukas · Feb 9, 2023
Unskilled and Unaware: The Story of the Dunning-Kruger Effect contributed by Lukas · Feb 2, 2023
Greatest Hits: How Netflix Used Psychology to Perfect Its Experience contributed by Lukas · Jan 26, 2023
Why Steve Jobs Stole from a Hotel to Build the Apple Store (and you should too) contributed by Lukas · Jan 19, 2023
The Cobra Effect: When Your Best Intentions Backfire contributed by Lukas · Jan 12, 2023
The Psychological Failure of New Coke contributed by Lukas · Jan 5, 2023
Uber: Part Two contributed by Lukas · Jul 28, 2022
Uber: Part One contributed by Lukas · Jul 21, 2022
The Pratfall Effect: What happens when brands f'up contributed by Lukas · Jul 7, 2022
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This is THE podcast for marketers, product designers, business owners, consultants, and coaches who want to sell smarter using the power of buyer psychology and behavioral science. If you're tired of chasing algorithms, trends, and tactics that fizzle and want a deeper understanding of why people buy, Choice Hacking will help you build a business rooted in what makes *your* buyers tick. Host...

Jennifer Clinehens choicehacking.com/podcast RSS Apple