Choice Hacking: The Marketing Psychology Podcast

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This is THE podcast for marketers, product designers, business owners, consultants, and coaches who want to sell smarter using the power of buyer psychology and...

Business 123 recordings 2020 → today Every two weeks updated Jun 4
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How Target Used Psychology to Perfect Its Experience contributed by Lukas · Jun 30, 2022
How Netflix Used Psychology to Perfect Its Experience contributed by Lukas · Apr 19, 2022
The Gruen Effect: The fascinating ways store environments affect what (and how much) we buy contributed by Lukas · Mar 22, 2022
Confirmation Bias: The ethics and advantages of customers' desire to be right contributed by Lukas · Mar 8, 2022
How Nike Used Psychology to Become the World's Biggest Sportswear Brand contributed by Lukas · Feb 23, 2022
WORDLE: The Fascinating Psychology Behind Why It's Gone Viral contributed by Lukas · Feb 9, 2022
The Halo Effect (Remastered): Why design overrides functionality contributed by Lukas · Feb 1, 2022
How Starbucks Used Psychology to Perfect Its Experience contributed by Lukas · Jan 25, 2022
How Peloton Used Psychology to Perfect Its Experience contributed by Lukas · Jan 18, 2022
Hyperbolic Discounting: Why we punish our future selves contributed by Lukas · Jan 11, 2022
Fresh Start Effect: Why holidays make us want to change contributed by Lukas · Jan 4, 2022
How Walmart Used Psychology to Perfect Its Experience contributed by Lukas · Aug 13, 2021
How Trader Joe's Defeated Choice Overload contributed by Lukas · Jul 20, 2021
How Peloton Used Psychology to Perfect Its Experience contributed by Lukas · Jun 15, 2021
Cocktail Party Effect: How to apply the science of personalization contributed by Lukas · Jun 3, 2021
How IKEA used psychology to become the world's biggest furniture retailer contributed by Lukas · May 18, 2021
Social Proof: The persuasive power of crowds contributed by Lukas · May 4, 2021
Cashless Effect: How eliminating the “pain of payment” can improve your experience contributed by Lukas · Feb 1, 2021
The Halo Effect: Why design can override functionality contributed by Lukas · Jan 21, 2021
Loss Aversion: Why losing is twice as painful as winning contributed by Lukas · Dec 15, 2020
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This is THE podcast for marketers, product designers, business owners, consultants, and coaches who want to sell smarter using the power of buyer psychology and behavioral science. If you're tired of chasing algorithms, trends, and tactics that fizzle and want a deeper understanding of why people buy, Choice Hacking will help you build a business rooted in what makes *your* buyers tick. Host...

Jennifer Clinehens choicehacking.com/podcast RSS Apple