We can not warn everyone enough that trademark registration in China is very important. In this episode my colleague Emma Shen, PRC lawyer and intellectual property rights expert will share her experience with you. We discuss the following: the registration system in China which is based on a first-to-file basis which create opportunities for copycats so filing for registration as early as possible is key the importance of having a brand in Chinese and choosing the right classes the requirements for online selling through the relevant e-commerce platforms avoiding problems with customs, blocking competitors and being smarter than your business partners also in case of “only doing OEM” in China, trademark registration is extremely important some cases we have experienced over the years registration through WIPO Even if you are not dealing in China in any way, it can be very important to register your trademark because you also do not want someone using your brand on the Chinese market without your knowledge and permission. We saw that happening as well and the brand owner had to take legal steps to get its brand back! Registration costs a couple of hundreds USD but it can avoid problems that may costs you so much more! So dive in to learn more about the subject! You can always contact Emma or me to help you further

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