A Bit Unfocused? Try Creating a Value-Added Proposition

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Recorded18 Apr 2023

Publisherchristianbusinessinsights.libsyn.com ↗

Handlerec:10295804

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There are, in the world of sales and sales systems, certain practices that have such an enormous impact on the company and the market that they are in a special class of activities that call for executive involvement at the highest levels. One of that handful of activities is the creation of a value-added position (VAP). It often forms the first impression the market forms of your company, and reaches internally to pressure you to be who you say you are.

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