But more importantly you will learn about conversion rate optimization by using tools generally used by search engine marketeers and sales professionals to increase the amount of conversions that a website or a web page are receiving.So the type of SEO and SEM tools I am referring to are a tool-set that are aimed at conversion rate optimization and are made for heat mapping and heat mapping in short is a tool that will show you by color on page to refer to the cursor or mouse movement in a particular part of your web page. This will identify the amount of time or activity on a certain part of a web-page indicating this amount of movement and time in a area by coloring it lighter and lighter until the color red.Now heat mapping is an excellent way to increase conversions and see how a internet user is interacting with a web page. But the tip enclosed in today's tutorial educational video has more to do with "session recording". So what is session recording this is where you install a SEO / SEM software that is used for conversion rate optimization to increase conversions and sales. " Who would have thought" but the tip the point I want to get across is you can surprise your future customers or potential clients with these SEO-TOOLS by recording the web page that is on checkout or cart.

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