Tune in to the CIM Marketing Podcast this World Book Day for an exclusive insider’s look at writing and publishing a best-selling marketing book.Host Ben Walker speaks with renowned marketing authors, PR Smith, and Bob Sheard, to take a look at the journey from initial concept to authoring a finished manuscript. Tune in to discover their insights on crafting compelling content and navigating the publishing process.Plus, our guests reveal their transformative "must-read" marketing books – essential reading for developing strategic thinking and gaining a competitive edge. This podcast will:Show how great ideas can become great marketing booksReveal marketing authors’ tips for writing your own bookHighlight recommended reads from expert marketing writers

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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