CIM Marketing Podcast
Episodes
AI, Agentic & Hyper-personalisation: Marketing trends that will dominate in 2026
27 Nov 2025
Contributed by Lukas
In this high-impact episode, we sit down with Amir Malik, Managing Director EMEA at Alvarez & Marsal, to break down the AI, marketing, and digital...
Sneak peek: AI, Agentic & Hyper-personalisation: Marketing trends that will dominate in 2026
26 Nov 2025
Contributed by Lukas
In our upcoming episode, we sit down with Amir Malik, Managing Director EMEA at Alvarez & Marsal, to break down the AI, marketing, and digital tra...
Meta’s CMO Alex Schultz on AI, creativity, and what’s next for digital marketing
13 Nov 2025
Contributed by Lukas
In the latest episode of the CIM Marketing Podcast, we sit down with Meta’s Chief Marketing Officer, Alex Schultz, who shares powerful insights from...
Sneak peek: AI, Creativity & Marketing’s Next Frontier with Meta’s CMO
12 Nov 2025
Contributed by Lukas
Alex Schultz, Meta’s Chief Marketing Officer, joins us to unpack the future of digital marketing. From defining your North Star and key metrics to m...
How to decode consumer behaviour and boost your marketing impact
30 Oct 2025
Contributed by Lukas
With AI and algorithms now powering much of our digital lives, it's easy to lose sight of the customer. Tune in to the latest episode of the CIM Marke...
Sneak peek: How to decode consumer behaviour and boost your marketing impact
29 Oct 2025
Contributed by Lukas
In this upcoming episode, we’ll be diving into the powerful and often subtle ways that emerging technology is reshaping consumer psychology and givi...
How AI can help challenger brands beat the competition
16 Oct 2025
Contributed by Lukas
In this episode of the CIM Marketing Podcast, Duarte Garrido (DG), co-founder of DoJo AI, gives our listeners the inside track on how AI technology is...
Sneak peek: How AI can help challenger brands beat the competition
15 Oct 2025
Contributed by Lukas
In this episode of the CIM Marketing Podcast, Duarte Garrido (DG), founder of DoJo AI, will give our listeners the inside track on how AI technology i...
Artificial Intelligence for marketers: Your top questions answered by the experts
02 Oct 2025
Contributed by Lukas
The CIM Marketing Podcast is back! In our brand-new season we’ll be bringing you six episodes focusing on how emerging technology is reshaping marke...
New Season Teaser! Artificial Intelligence for marketers: Your top questions answered by the experts
01 Oct 2025
Contributed by Lukas
The CIM Marketing Podcast is back! Our first brand-new episode is launching on 2nd October! In this season, we’ll be bringing you six episodes focu...
Episode 108: The 2025 guide to authentic influencer partnerships
24 Jun 2025
Contributed by Lukas
Unlocking the power of influence.  In this episode of the CIM Marketing Podcast, host Ben Walker dives into the fast-paced, ever-evolving landscape ...
Sneak peek: The 2025 guide to authentic influencer partnerships
20 Jun 2025
Contributed by Lukas
Unlocking the power of influence. This Tuesday 24th June, we’ll be exploring the dynamic world of influencers. We’ll be cutting through the noise...
Episode 107: Are CMOs set up to fail?
20 May 2025
Contributed by Lukas
In our latest episode, our expert panel dives deep into the unique challenges facing today's Chief Marketing Officers. We ask whether the deck is stac...
Sneak peek: Are CMOs set up to fail?
16 May 2025
Contributed by Lukas
In our upcoming episode coming on Tuesday 20th May, our expert panel dives deep into the unique challenges facing today's Chief Marketing Officers. We...
Episode 106: Catalyst preview: Marketing’s professionalism problem
17 Apr 2025
Contributed by Lukas
Tune in for a sneak peek at the latest edition of Catalyst magazine, a deep dive into marketing's professionalism problem and more... In our latest ...
Episode 105: World Book Day special
06 Mar 2025
Contributed by Lukas
Tune in to the CIM Marketing Podcast this World Book Day for an exclusive insider’s look at writing and publishing a best-selling marketing book.Hos...
Episode 104: WFH, RTO and talent trends
18 Feb 2025
Contributed by Lukas
This podcast will: Ask whether the return-to-office trend is a short-term blipShow how to identify new talent inside your own company Explore how ma...
Episode 103: How AI can supercharge your 2025
30 Jan 2025
Contributed by Lukas
AI is transforming marketing, streamlining tasks, and unlocking creativity. In Episode 103 of our podcast, IBM’s Emma Flinter and Jay Trestain discu...
Episode 102: How to gain customers’ trust
11 Dec 2024
Contributed by Lukas
This podcast will:• Explore the factors that foster trust with your customers• Show why brands use Christmas to gain trust throughout the year• ...
Episode 101: The new secrets of LinkedIn success
13 Nov 2024
Contributed by Lukas
The new secrets of LinkedIn successThis podcast will:Reveal the secrets of LinkedIn’s new algorithm  Explore why debate and diversity are key to su...
Episode 100: TV isn’t going anywhere – it’s going everywhere
10 Oct 2024
Contributed by Lukas
100th Birthday Special: ITV special guest starThis podcast will:Explore how consumer habits in TV viewing are changingShow how ITV has evolved its com...
Episode 99: Charity, social marketing and change
04 Sep 2024
Contributed by Lukas
International Day of Charity specialThis podcast will:Explore how citizenship is eclipsing consumerism in marketingShow how marketers can engage the p...
Episode 98: Hot holiday reads
25 Jul 2024
Contributed by Lukas
CIM summer book clubThis podcast will:• Explore three great books for marketers to read on holiday• Show how marketers can gain insights and ideas...
Episode 97: The truth about AI
11 Jul 2024
Contributed by Lukas
Responsible marketing in an AI ageThis podcast will:• Reveal the features and flaws of AI tools • Explore the risks and pitfalls of AI and how to...
Episode 96: Social – not just a pretty Sales
28 Jun 2024
Contributed by Lukas
Social media in marketing: 20 years on This podcast will: Reveal why the corporate world struggles to grasp social Explore how to educate the c-suit...
Episode 95: Snapchat special – brand partnerships for a sporting summer
13 Jun 2024
Contributed by Lukas
What makes a great brand partnership?This podcast will:• Reveal the secrets to creating a grand sports brand partnership • Explore the tools that...
Episode 94: Driving digital with the personal touch
30 May 2024
Contributed by Lukas
The secrets of digitising human This podcast will:• Disclose the key tips to marketing a traditional business through digital• Explore why retaini...
Episode 93: How to become a young leader
16 May 2024
Contributed by Lukas
The secrets of starting outThis podcast will:• Reveal the key tips to getting a great start in marketing• Show why marketing courses and qualifica...
Episode 92: Zero heroes
02 May 2024
Contributed by Lukas
How advertising can make sustainability happenThis podcast will:• Show why advertising has an inspirational role in reaching Net Zero• Reveal why ...
Episode 91: AI – threat or promise?
18 Apr 2024
Contributed by Lukas
Fear, fakes, and futurism in artificial intelligence This podcast will:• Show how marketers can use AI to enhance their work• Reveal how to achie...
Episode 90: Marketing the election - What marketers can bring to politics
04 Apr 2024
Contributed by Lukas
This podcast will:• Reveal why marketing skills can be invaluable in politics • Show how to avoid the communication pitfalls in an election campa...
Episode 89: Deep dive into sustainable marketing
21 Mar 2024
Contributed by Lukas
In the first episode of the CIM Marketing Podcast of 2024, we dive into sustainable marketing with CIM course director, Gemma Butler. Gemma delivers e...
Episode 88: Confidence, competence and credibility: The value of Chartered status
21 Dec 2023
Contributed by Lukas
Are you looking to chart a fresh course for 2024? Chartered status not only demonstrates to others that you are at the top of your game, but it can he...
Episode 87: How to have a squiggly career
07 Dec 2023
Contributed by Lukas
Career paths can sometimes feel like a confusing, confuddling mess. But that’s okay! It’s time to let go of the career ladder and define your own ...
Episode 86: Using LinkedIn to unlock the creative potential of B2B
23 Nov 2023
Contributed by Lukas
Are you currently using LinkedIn to humanise your brand? If not, you could be missing out on the opportunity to forge emotional connections with your ...
Episode 85: Formula E and the race towards a more sustainable sporting future
09 Nov 2023
Contributed by Lukas
How can global sporting organisations drive a more sustainable future? In this electrifying episode, join Henry Chilcott, CMO at Formula E, as he expl...
Episode 84: The positive impact of advertising with Good Loop
26 Oct 2023
Contributed by Lukas
What's the ROI of doing good? In our latest episode, we invite Amy Williams, CEO of Good Loop to discuss the secrets to delivering social and environm...
Episode 83: What makes a great marketing leader?
12 Oct 2023
Contributed by Lukas
What kind of leader do you want to follow? In this episode, we are joined by Jasper Martens, CMO of PensionBee, to talk about the skills and attribute...
Episode 82: How to start your own marketing agency
28 Sep 2023
Contributed by Lukas
In the first episode of the CIM Marketing Podcast series five, we are joined by Ellie Murphy, founder of Flourish Marketing and Chair of the CIM Scotl...
Episode 81: The evolution of technology and its impact on marketing
26 Jul 2023
Contributed by Lukas
In this season finale, recorded live in front of an audience, join Ryan Miles, director of international integrated marketing at Microsoft, and Vincen...
Episode 80: Catalyst, creativity and Chat GPT
13 Jul 2023
Contributed by Lukas
In this episode, join editor of Catalyst, Morag Cuddeford-Jones, and founder of Insiders Studio, Josh Clarricoats as they delve into some of the key t...
Episode 79: A social media marketing masterclass
22 Jun 2023
Contributed by Lukas
In this episode, join CIM course director, Julie Atherton, and founder of Rough Water Media, Henry Purchase, as they discuss how to set up and maintai...
Episode 78: Understanding consumer behaviour with neuroscience
25 May 2023
Contributed by Lukas
In this episode, join CIM course director Katie Hart as she dives inside the human brain to show how neuroscientific techniques can forecast consumer ...
Episode 77: Using effective reactive marketing for your brand
11 May 2023
Contributed by Lukas
In this episode, discover how strong reactive marketing can deliver high-value impact for your brand. With CIM’s digital marketing executive, Jonny ...
Episode 76: Stress and speaking out
13 Apr 2023
Contributed by Lukas
In this episode, we are joined by editor of Catalyst magazine, Morag Cuddeford-Jones, and head of marketing at Thinkbox, Chris Dunne, to talk about so...
Episode 75: How to destroy your brand
30 Mar 2023
Contributed by Lukas
In this episode, we are joined by author of The Smart Branding Book, Dan White, as he shares tips on how to completely destroy your brand. From focusi...
Episode 74: Time to bin binary brand archetypes
02 Mar 2023
Contributed by Lukas
In this episode, we are joined by marketing director at CIM, Natalie Spearing, and founder of RADNB, Richard Gillingwater, as they explore how to huma...
Episode 73: When change becomes opportunity
16 Feb 2023
Contributed by Lukas
In this episode, we are joined by director of international marketing at Microsoft, Ryan Miles, and executive director at Good Relations, James Ralph,...
Episode 72: Increase impact with immersion
02 Feb 2023
Contributed by Lukas
In this episode, we are joined by founder and creative director at Good Shout, Amy Kean, and editor of Catalyst magazine, Morag Cuddeford-Jones, as th...
Episode 71: Does marketing need a purpose upgrade?
19 Jan 2023
Contributed by Lukas
In this episode, we are joined by founder of MarketingKind, Paul Skinner, and marketing director at CIM, Natalie Spearing, to discuss the great purpos...
Episode 70: Let’s get digital
08 Dec 2022
Contributed by Lukas
In this episode, we are joined by Rebecca Ing, who is CIM’s digital marketing manager, and Charlotte Harris, who is a marketing executive on CIM’s...
Episode 69: The ins and outs of influencer marketing
24 Nov 2022
Contributed by Lukas
In this episode, we are joined by author and CIM course director, Michelle Carvill, and founder of Rough Water Media, Henry Purchase, to discuss the t...
Episode 68: How to use disruption for good
10 Nov 2022
Contributed by Lukas
Are you feeling lucky? In this episode, we are joined by Emily Laws and Liz Buchanan from Lucky Saint as they give us an inside look into how they beg...
Episode 67: How to secure talent through transparency
28 Oct 2022
Contributed by Lukas
In this episode, join editor of Catalyst magazine, Morag Cuddeford-Jones, and career trends expert at Glassdoor, Jill Cotton, as they discuss how empl...
Episode 66: Build confidence and project your best self
13 Oct 2022
Contributed by Lukas
In this episode, join voice coach at Speaking at Work, Emma Wainer, and senior communications director, Abigail Goldsbrough, as they share tips and tr...
Episode 65: How does creativity influence brand advocacy?
29 Sep 2022
Contributed by Lukas
In this episode, learn how to build a creative culture at work and how best to embed creativity in the heart of your organisation and marketing strate...
Episode 64: Is customer-led marketing the key to innovation?
15 Sep 2022
Contributed by Lukas
The CIM Marketing Podcast is back again with series four and full of the latest marketing insights and learning. This episode features Charlie Dawson,...
Episode 63: Best of series three
18 Aug 2022
Contributed by Lukas
This episode is a little different as we revisit some of the highlights from the recent series of the CIM Marketing Podcast. You will hear insights fr...
Episode 62: The secrets to successful sustainable marketing
21 Jul 2022
Contributed by Lukas
This exciting episode of the CIM Marketing Podcast was the first ever to be recorded in front of a live audience and features Emilie Stephenson, head ...
Episode 61: Be part of the solution, not the problem
07 Jul 2022
Contributed by Lukas
In this episode, ask whether the fashion industry can ever become truly sustainable, and discover some of the brands that are already leading the way....
Episode 60: Boost your team’s performance with personality profiling
23 Jun 2022
Contributed by Lukas
In this episode, discover how personality profiling your marketing team will encourage understanding, clear communication and increased productivity. ...
Episode 59: Should all marketers use social media?
09 Jun 2022
Contributed by Lukas
In this episode, join former marketing director at CIM, Gemma Butler, and sales and marketing director at Resource, Asif Choudry, as they investigate ...
Episode 58: Step into marketing’s extended reality
26 May 2022
Contributed by Lukas
In this episode, delve into a new reality as Daniel Colaianni, CEO of The Academy of International Extended Reality reveals how new technology, includ...
Episode 57: Managing and maintaining motivation
12 May 2022
Contributed by Lukas
In this episode, discover how marketers can manage and master motivation, achieve their goals and keep their careers on track. Hear from author and cr...
Episode 56: How taking risks can unlock your potential
28 Apr 2022
Contributed by Lukas
As marketers, it’s time to stop following in the footsteps of others and start forging our own paths. In this episode, join editor of Catalyst magaz...
Episode 55: Transform creative energy into productive outcomes
14 Apr 2022
Contributed by Lukas
In this brand-new episode, discover how to harness your curiosity and open your mind up to new ways of thinking. Join Anthony ‘Tas’ Tasgal and Jam...
Episode 54: Your social media spring clean
31 Mar 2022
Contributed by Lukas
In this episode, join host of The Digital Marketing Podcast, Ciaran Rogers, and CIM’s digital marketing manager, Molly MacArthur, as they reveal the...
Episode 53: Make networking work for you
17 Mar 2022
Contributed by Lukas
In this episode, unveil the great networking secrets of top marketing professionals and explore how building a strong professional network is crucial ...
Episode 52: Mastering the ever-changing remit of marketing
03 Mar 2022
Contributed by Lukas
It’s time to stop and ask your organisation: Where are we most useful? In this brand-new episode, join CIM’s marketing director Gemma Butler, and ...
Episode 51: How to free your brand’s green fear
17 Feb 2022
Contributed by Lukas
In this brand-new episode, discover how businesses can start seeing success in their sustainable marketing strategies by balancing profit and purpose....
Episode 50: Embrace the pace of change
03 Feb 2022
Contributed by Lukas
In this brand-new episode, take a look inside the key themes and ideas behind the first Catalyst magazine of 2022. Join editor Morag Cuddeford-Jones a...
Episode 49: Beat the learning burden
20 Jan 2022
Contributed by Lukas
In our first episode of 2022, lighten the learning load and discover how to incorporate study into your daily life without feeling overwhelmed or burn...
Episode 48: How do your digital skills stack up?
09 Dec 2021
Contributed by Lukas
In our final episode of 2021, see how your digital skills measure up with the latest Digital Skills Benchmark, and investigate some of the reasons for...
Episode 47: Take care of your community
25 Nov 2021
Contributed by Lukas
In this episode, gain an insight into the fast-growing world of digital communities and hear success stories involving slow-cooker enthusiasts and fac...
Episode 46: Are we facing a soft skills crisis?
11 Nov 2021
Contributed by Lukas
In this episode, discover how to superbly influence and communicate with your colleagues and peers using soft skills. Join Dan White, author of The So...
Episode 45: How to master your personal marketing mix
28 Oct 2021
Contributed by Lukas
In this episode, discover how to effectively master diversifying marketing roles by investing in your very own side hustle. Join special guest and Cat...
Episode 44: Sustainable power-ups for your brand
14 Oct 2021
Contributed by Lukas
In this episode, explore why sustainability is a commercial imperative, with consumers noticing the brands that are not putting sustainability at the ...
Episode 43: Is Instagram the new CV?
30 Sep 2021
Contributed by Lukas
Is Instagram the new CV? In this episode, discover how young people are getting ahead by building personal brands using social media. Explore how to g...
Episode 42: Industry secrets from 50 CMOs
16 Sep 2021
Contributed by Lukas
CIM’s recent CMO 50 report uncovered how confident CMOs and marketing directors feel about the future, and revealed the big issues that are keeping ...
Episode 41: Supercharge your brand with social-first thinking
02 Sep 2021
Contributed by Lukas
Social-first thinking is revolutionising the way businesses connect with their audience, and drive sales from social media. In this episode, discover ...
Episode 40: Your next marketing move
22 Jul 2021
Contributed by Lukas
Hybrid working, new skills and shifting dynamics – what will the future of work truly look like? In this podcast, we help you start the journey towa...
Episode 39: Marketing’s representation crisis
08 Jul 2021
Contributed by Lukas
Representing true diversity across every demographic is a key function of marketing today. There’s a generation of marketers demanding change in the...
Episode 38: Books that make you a better marketer
24 Jun 2021
Contributed by Lukas
How do you learn? If you’re lucky enough to know the answer to that question, chances are you know the power of variety and balance when it comes to...
Episode 37: Harness the power of people for your brand
10 Jun 2021
Contributed by Lukas
With 60% of marketers looking to change roles in the next 12 months, employee experience must be an area of focus for businesses. Find out why marketi...
Episode 36: Why video is a key marketing tool
27 May 2021
Contributed by Lukas
The average person will spend 100 minutes a day watching videos online this year. For marketers, this is an opportunity that cannot be missed. In this...
Episode 35: Meet the marketing mentors
13 May 2021
Contributed by Lukas
It’s often said that mentoring can offer a much-needed boost to supercharge your career, but what makes it so effective and sought after for markete...
Episode 34: What makes a marketer today?
29 Apr 2021
Contributed by Lukas
The building blocks of a modern marketer are varied and complex, but curiosity, creativity and passion are certainly a good place to start. In this ep...
Episode 33: The craft of customer-centricity
15 Apr 2021
Contributed by Lukas
It’s not easy to put the customer at the heart of your organisation, much less to convince senior leaders why it’s so important to do so. In this ...
Episode 32: The digital dilemma: In-depth knowledge vs integration
01 Apr 2021
Contributed by Lukas
In this episode, we dive deep into the ever-changing waters of digital. For marketing professionals today, balancing in-depth knowledge of digital cha...
Episode 31: What makes a sustainable brand?
18 Mar 2021
Contributed by Lukas
Sustainability is the new cornerstone of marketing success. With customers not just expecting more but actively seeking alternatives when ethical stan...
Episode 30: How to change the conversation and drive change
04 Mar 2021
Contributed by Lukas
Words are possibly the most powerful tool in a marketer’s arsenal, for both internal and external communications. However, harnessing their power is...
Episode 29: What’s next for Brand USA?
18 Feb 2021
Contributed by Lukas
This fortnight, we delve into lessons in global branding from none other than the United States of America, where a transition of power has thrown new...
Episode 28: How brands found confidence on TikTok
04 Feb 2021
Contributed by Lukas
Businesses of all sizes know it’s time for TikTok, but how do you make an impact on this fast-growing platform? In this episode, discover how to unl...
Episode 27: Mastering the craft of creativity
21 Jan 2021
Contributed by Lukas
Creativity: where do we get it from, and how do we make sure we have a consistent supply of it at our disposal, ready to be deployed in the next award...
Episode 26: The new rules of Christmas advertising
03 Dec 2020
Contributed by Lukas
It’s certainly a unique festive period for marketers… but are we seeing true originality in Christmas campaigns this year? Join CIM’s Gemma Butl...
Episode 25: Have brands mastered social media?
19 Nov 2020
Contributed by Lukas
In the ten years since Instagram launched, social media has revolutionised marketing. And yet, some brands have still not mastered this crucial channe...
Episode 24: Network your way to success
05 Nov 2020
Contributed by Lukas
How many times have we all been told, ‘It’s not what you know, it’s who you know’? As networking becomes an increasingly digital experience –...
Episode 23: The magic of making mistakes
22 Oct 2020
Contributed by Lukas
Many of us are told that mistakes are bad and should be avoided at all costs – particularly when it comes to work. But occasional failure is a fact ...
Episode 22: The shifting shape of marketing teams
08 Oct 2020
Contributed by Lukas
Marketing’s identity crisis is not a new phenomenon, but one that has been thrust into focus during the coronavirus pandemic. As teams broaden to en...
Episode 21: The secrets of great brand storytelling
24 Sep 2020
Contributed by Lukas
Storytelling is a tried and tested marketing tactic that has undoubtedly taken on new meaning in modern times of turbulence. During the coronavirus pa...