How AI can help challenger brands beat the competition

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Recorded16 Oct 2025

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Show notes

In this episode of the CIM Marketing Podcast, Duarte Garrido (DG), co-founder of DoJo AI, gives our listeners the inside track on how AI technology is enabling small marketing functions to compete with corporate behemoths. He highlights the growing complexity marketers face, including fragmented tools, limited budgets, and rising expectations and explores what the democratisation of marketing means for challenger brands. This podcast will:• Reveal why AI marketing will help small firms catch up with major corporates• Explore how technology will relieve marketers of time-consuming mundane jobs• Highlight why marketers are unwise to rely on LLMsWant to know more? Check out the CIM Content hub now for all things marketing.

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