In this brand-new episode, discover how businesses can start seeing success in their sustainable marketing strategies by balancing profit and purpose. Join CIM’s marketing director and author of Sustainable Marketing, Gemma Butler, and content manager, Ally Cook, as they reveal the common concerns businesses have when making green claims and how these can be overcome. Listen for practical advice, insights, and tips for companies looking to make their sustainability journey more manageable. This podcast was recorded on 02 February at 12:00 GMT. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter or Instagram, @cim_marketing. Thanks for listening.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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