CIM Marketing Podcast
Episodes
Episode 28: How brands found confidence on TikTok
04 Feb 2021
Contributed by Lukas
Businesses of all sizes know it’s time for TikTok, but how do you make an impact on this fast-growing platform? In this episode, discover how to unl...
Episode 27: Mastering the craft of creativity
21 Jan 2021
Contributed by Lukas
Creativity: where do we get it from, and how do we make sure we have a consistent supply of it at our disposal, ready to be deployed in the next award...
Episode 26: The new rules of Christmas advertising
03 Dec 2020
Contributed by Lukas
It’s certainly a unique festive period for marketers… but are we seeing true originality in Christmas campaigns this year? Join CIM’s Gemma Butl...
Episode 25: Have brands mastered social media?
19 Nov 2020
Contributed by Lukas
In the ten years since Instagram launched, social media has revolutionised marketing. And yet, some brands have still not mastered this crucial channe...
Episode 24: Network your way to success
05 Nov 2020
Contributed by Lukas
How many times have we all been told, ‘It’s not what you know, it’s who you know’? As networking becomes an increasingly digital experience –...
Episode 23: The magic of making mistakes
22 Oct 2020
Contributed by Lukas
Many of us are told that mistakes are bad and should be avoided at all costs – particularly when it comes to work. But occasional failure is a fact ...
Episode 22: The shifting shape of marketing teams
08 Oct 2020
Contributed by Lukas
Marketing’s identity crisis is not a new phenomenon, but one that has been thrust into focus during the coronavirus pandemic. As teams broaden to en...
Episode 21: The secrets of great brand storytelling
24 Sep 2020
Contributed by Lukas
Storytelling is a tried and tested marketing tactic that has undoubtedly taken on new meaning in modern times of turbulence. During the coronavirus pa...
Episode 20: Office vs home – finding the perfect blend
10 Sep 2020
Contributed by Lukas
As many businesses begin a return to the office environment, how might lessons from lockdown inform marketers’ working habits for years to come? In ...
Episode 19: Brand, influencers and ethical consumption – summer’s hot topics
16 Jul 2020
Contributed by Lukas
Inside Catalyst Issue 3 2020 This podcast will: • Explore the new Catalyst magazine• Examine new trends in branding, influencers and ethical con...
Episode 18: Marketing’s good crisis
09 Jul 2020
Contributed by Lukas
Inside Duke University’s famous CMO Survey This podcast will: • Explore the world-renowned CMO Survey from Duke University• Highlight the asto...
Episode 17: Marketing the great unlock
25 Jun 2020
Contributed by Lukas
Getting consumers back into the wild This podcast will: • Explore the psychology behind replacing consumer fear with consumer confidence• Explor...
Episode 16: The digital divide
11 Jun 2020
Contributed by Lukas
Marketing’s tech troubles persistThis podcast will:• Expose the severe skills shortage in digital marketing• Explore the generational divide bet...
Episode 15: Inside the data revolution
28 May 2020
Contributed by Lukas
The secret stories of consumer behaviour This podcast will: • Outline the tools behavioural scientists use to predict consumer trends post-lockdow...
Episode 14: Marketing at warp speed
06 May 2020
Contributed by Lukas
From lockdown to turbocharger This podcast will:• Explore the lockdown-triggered phenomenon of accelerated marketing • Ask whether greater speed ...
Episode 13: How to scale in strife
16 Apr 2020
Contributed by Lukas
Inside Catalyst issue 2 2020 This podcast will: • Explore the marketing potential of lockdown localism • Examine the consequences of the Olympi...
Episode 12: Anti-marketing under the microscope
19 Mar 2020
Contributed by Lukas
When is it good to be bad? This podcast will: • Explore the concept of anti-marketing and its power in attracting consumers • Examine whether n...
Episode 11: Is the future of marketing in good hands?
05 Mar 2020
Contributed by Lukas
The world of millennial marketers This podcast will: • Explore the learnings from CIM’s The Pitch competition for young marketers • Examine w...
Episode 10: Inside the world of influencer marketing
20 Feb 2020
Contributed by Lukas
Lessons from an influencer specialist This podcast will: • Delve into the real-life stories of using influencers from a special guest star • Fea...
Episode 9: How to style social value
06 Feb 2020
Contributed by Lukas
Inside Catalyst Issue 1 2020 This podcast will: • Provide an antidote to festival fatigue and offer a formula for marketing magic • Explore the ...
Episode 8: Happy January: How marketers can harness consumers’ change mindset
16 Jan 2020
Contributed by Lukas
From short-term pain to long-term gain. This podcast will: • Look at how the marketing industry is leveraging changing consumer mindsets in long-t...
Episode 7: The world’s craziest political campaign pledges
12 Dec 2019
Contributed by Lukas
How political promises got ever more outlandish. This podcast will: • Look at the history of political parties making retail offers they can never...
Episode 6: The marketers that stole Christmas
28 Nov 2019
Contributed by Lukas
How advertising turned Christmas into a cliché – and what to do about it. This podcast will: • Look at how a homogenous, saccharine image of Chr...
Episode 5: Bottling the essence of a brand
14 Nov 2019
Contributed by Lukas
How brands are bringing experience into people’s lives. This podcast will:• Look at how great British brands like HMV, Odeon and BT are tapping in...
Episode 4: The truth about sex and shopping
31 Oct 2019
Contributed by Lukas
Catalyst Issue 4 review. This podcast will: • Explore the secrets of the high street brands that are fighting back against e-commerce• Ask why pe...
Episode 3: Fashion – the fast and the furious
17 Oct 2019
Contributed by Lukas
Will fast fashion survive the climate crisis? This podcast will: • Explore Ariana Grande’s legal challenge to troubled retailer Forever 21 • E...
Episode 2: The sexist ad trap
03 Oct 2019
Contributed by Lukas
What are the consequences of the new ASA regulations on gendered advertising? This podcast will: • Explore the landmark rulings against Philadelphi...
Episode 1: England’s golden summer of sport
20 Sep 2019
Contributed by Lukas
How did marketers exploit England’s golden summer of sport for maximum business advantage? This podcast will: • Reveal the marketing secrets behi...