CIM Marketing Podcast
Episodes
Episode 20: Office vs home ā finding the perfect blend
10 Sep 2020
Contributed by Lukas
As many businesses begin a return to the office environment, how might lessons from lockdown inform marketersā working habits for years to come? In ...
Episode 19: Brand, influencers and ethical consumption ā summerās hot topics
16 Jul 2020
Contributed by Lukas
Inside Catalyst Issue 3 2020Ā This podcast will:Ā ā¢ Explore the new Catalyst magazineā¢ Examine new trends in branding, influencers and ethical con...
Episode 18: Marketingās good crisis
09 Jul 2020
Contributed by Lukas
Inside Duke Universityās famous CMO SurveyĀ This podcast will:Ā ā¢ Explore the world-renowned CMO Survey from Duke Universityā¢ Highlight the asto...
Episode 17: Marketing the great unlock
25 Jun 2020
Contributed by Lukas
Getting consumers back into the wildĀ This podcast will:Ā ā¢ Explore the psychology behind replacing consumer fear with consumer confidenceā¢ Explor...
Episode 16: The digital divide
11 Jun 2020
Contributed by Lukas
Marketingās tech troubles persistThis podcast will:ā¢ Expose the severe skills shortage in digital marketingā¢ Explore the generational divide bet...
Episode 15: Inside the data revolution
28 May 2020
Contributed by Lukas
The secret stories of consumer behaviourĀ This podcast will:Ā ā¢ Outline the tools behavioural scientists use to predict consumer trends post-lockdow...
Episode 14: Marketing at warp speed
06 May 2020
Contributed by Lukas
From lockdown to turbocharger This podcast will:ā¢ Explore the lockdown-triggered phenomenon of accelerated marketingĀ ā¢ Ask whether greater speed ...
Episode 13: How to scale in strife
16 Apr 2020
Contributed by Lukas
Inside Catalyst issue 2 2020Ā This podcast will:Ā ā¢ Explore the marketing potential of lockdown localismĀ ā¢ Examine the consequences of the Olympi...
Episode 12: Anti-marketing under the microscope
19 Mar 2020
Contributed by Lukas
When is it good to be bad?Ā This podcast will:Ā ā¢ Explore the concept of anti-marketing and its power in attracting consumersĀ ā¢ Examine whether n...
Episode 11: Is the future of marketing in good hands?
05 Mar 2020
Contributed by Lukas
The world of millennial marketersĀ This podcast will:Ā ā¢ Explore the learnings from CIMās The Pitch competition for young marketersĀ ā¢ Examine w...
Episode 10: Inside the world of influencer marketing
20 Feb 2020
Contributed by Lukas
Lessons from an influencer specialist This podcast will:Ā ā¢ Delve into the real-life stories of using influencers from a special guest starĀ ā¢ Fea...
Episode 9: How to style social value
06 Feb 2020
Contributed by Lukas
Inside Catalyst Issue 1 2020 This podcast will:Ā ā¢ Provide an antidote to festival fatigue and offer a formula for marketing magicĀ ā¢ Explore the ...
Episode 8: Happy January: How marketers can harness consumersā change mindset
16 Jan 2020
Contributed by Lukas
From short-term pain to long-term gain.Ā This podcast will:Ā ā¢ Look at how the marketing industry is leveraging changing consumer mindsets in long-t...
Episode 7: The worldās craziest political campaign pledges
12 Dec 2019
Contributed by Lukas
How political promises got ever more outlandish.Ā This podcast will:Ā ā¢ Look at the history of political parties making retail offers they can never...
Episode 6: The marketers that stole Christmas
28 Nov 2019
Contributed by Lukas
How advertising turned Christmas into a clichĆ© ā and what to do about it. This podcast will:Ā ā¢ Look at how a homogenous, saccharine image of Chr...
Episode 5: Bottling the essence of a brand
14 Nov 2019
Contributed by Lukas
How brands are bringing experience into peopleās lives. This podcast will:ā¢ Look at how great British brands like HMV, Odeon and BT are tapping in...
Episode 4: The truth about sex and shopping
31 Oct 2019
Contributed by Lukas
Catalyst Issue 4 review. This podcast will:Ā ā¢ Explore the secrets of the high street brands that are fighting back against e-commerceā¢ Ask why pe...
Episode 3: Fashion ā the fast and the furious
17 Oct 2019
Contributed by Lukas
Will fast fashion survive the climate crisis? This podcast will:Ā ā¢ Explore Ariana Grandeās legal challenge to troubled retailer Forever 21Ā ā¢ E...
Episode 2: The sexist ad trap
03 Oct 2019
Contributed by Lukas
What are the consequences of the new ASA regulations on gendered advertising? This podcast will:Ā ā¢ Explore the landmark rulings against Philadelphi...
Episode 1: Englandās golden summer of sport
20 Sep 2019
Contributed by Lukas
How did marketers exploit Englandās golden summer of sport for maximum business advantage? This podcast will:Ā ā¢ Reveal the marketing secrets behi...