How did marketers exploit England’s golden summer of sport for maximum business advantage? This podcast will: • Reveal the marketing secrets behind the first international cricket match shown free-to-air in the UK for 14 years, the Cricket World Cup final• Explore the importance of brand values in sports advertising – we examine England netball and cricket sponsor Vitality, publicity hungry betting firm Paddy Power and 32Red’s tie up with Wayne Rooney• Ask whether England all-rounder Ben Stokes can be sponsors’ next David Beckham Host: Ben Walker, Head of Media, LID Business Media Guest: James Farmer, Head of Brand and Marketing Communications, CIM Recorded: Thursday 5 September 2019 12:00 BST

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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