Episode 12: Anti-marketing under the microscope

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Recorded19 Mar 2020

Publisherfeeds.transistor.fm ↗

Handlerec:591329

Show notes

When is it good to be bad? This podcast will: • Explore the concept of anti-marketing and its power in attracting consumers • Examine whether negging works as an advertising strategy • Identify where shock tactics are effective at changing public behaviour Host: Ben Walker, Head of Media, LID Business Media Guests: Gemma Butler, Director of Marketing and Jane Cave, Portfolio Director, CIM Recorded: Thursday 5 March 2020 12:00 GMT

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