Episode 15: Inside the data revolution

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Recorded28 May 2020

Publisherfeeds.transistor.fm ↗

Handlerec:591326

Show notes

The secret stories of consumer behaviour This podcast will: • Outline the tools behavioural scientists use to predict consumer trends post-lockdown• Examine whether patterns developed in the lockdown will endure or expire • Explore the impacts of the data revolution on marketers Host: Ben Walker, Head of Media, LID Business MediaGuests: Patrick Fagan, Chief Science Officer, Capuchin and Graham Hansell, Course Director, CIMRecorded: Thursday 21 May 2020 13:00 BST

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