Episode 6: The marketers that stole Christmas

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Recorded28 Nov 2019

Publisherfeeds.transistor.fm ↗

Handlerec:591335

Show notes

How advertising turned Christmas into a cliché – and what to do about it. This podcast will: • Look at how a homogenous, saccharine image of Christmas has proved unnervingly enduring • Ask what agencies are doing to break the formula of samey Christmas ads • Examine why Black Friday and Christmas lead marketers to abandon the principles they have spent most of the year applauding Host: Ben Walker, Head of Media, LID Business Media Guests: Gemma Butler, Director of Marketing, CIM and James Farmer, Head of Brand and Marketing Communications, CIM Recorded: Thursday 14 November 2019 12:00 GMT

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