Episode 8: Happy January: How marketers can harness consumers’ change mindset

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Recorded16 Jan 2020

Publisherfeeds.transistor.fm ↗

Handlerec:591333

Show notes

From short-term pain to long-term gain. This podcast will: • Look at how the marketing industry is leveraging changing consumer mindsets in long-term, always-on campaigns • Examine the phenomenon of seasonality in marketing and consumer behaviour • Explore how the marketing industry is giving consumers the tools to live better lives Host: Ben Walker, Head of Media, LID Business Media Guests: Gemma Butler, Director of Marketing, CIM and James Farmer, Head of Brand and Marketing Communications, CIM Recorded: Thursday 09 January 2020 12:00 GMT

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