Marketing’s identity crisis is not a new phenomenon, but one that has been thrust into focus during the coronavirus pandemic. As teams broaden to encapsulate new roles and responsibilities in the marketing function, are marketers still missing vital skills as they progress? Clare Kemsley, managing director UK & Ireland at Hays Marketing, joins host Ben Walker and CIM’s marketing director, Gemma Butler, to debate whether marketers have the skills they need to survive and thrive in times of turbulence. This podcast was recorded on Friday 25 September at 13:00 BST. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter @CIM_Exchange or Instagram @cim_marketing. Thanks for listening.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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