Episode 17: Marketing the great unlock

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Recorded25 Jun 2020

Publisherfeeds.transistor.fm ↗

Handlerec:591324

Show notes

Getting consumers back into the wild This podcast will: • Explore the psychology behind replacing consumer fear with consumer confidence• Explore the simple and evergreen techniques required to help customers out of lockdown• Examine the diverse goals of sectors that have been affected differently by the lockdown Host: Ben Walker, Head of Media, LID Business MediaGuests: James Farmer, Head of Brand and Marketing Communications and Ally Lee-Boone, Content and Engagement Executive, CIMRecorded: Thursday 18 June 2020 11:00 BST

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