In this episode, explore why sustainability is a commercial imperative, with consumers noticing the brands that are not putting sustainability at the forefront of their brand marketing. Discover why authenticity is important, and how well-known brands are being caught out for not being true to themselves or their sustainability goals. Join special guests Rob Gray and Gemma Butler and get to know the brands with successful sustainability strategies who have been able to call themselves out on their own sustainable product or service mistakes. This podcast was recorded on Thursday 30 September at 12:00 BST. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter @CIM_Marketing or Instagram @cim_marketing. Thanks for listening.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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