It’s not easy to put the customer at the heart of your organisation, much less to convince senior leaders why it’s so important to do so. In this episode, we dive into why this is, and invite special guest, author Dan White, to let you know how to find out what your customers really want from your brand whilst pacifying internal stakeholders. This podcast was recorded on Thursday 01 April at 12:00 BST.If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter @CIM_Exchange or Instagram @cim_marketing. Thanks for listening.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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